I’m a supercharged generalist helping small to medium businesses get an edge over their enterprise competitors. With a passion for Design & Data, I lead impactful initiatives that are rooted in measurable results, and are elevated by what can only be called magic.
It’s rare to find someone who truly checks every box. You need someone who’s tech-savvy enough to move the whole machine forward. Someone connected to revenue so the investment makes sense.
And above all, someone who doesn’t wait to be told what to do, but instead shows up with solutions — someone who tells you how things can be done better.
That’s where I shine. As a growth-minded builder, I excel on getting to know your model so I can measure the results that matter, and increment in the areas that will make your business stand out.
Sales Qualified Leads Generated
New Leads From Campaigns
Sales & Marketing Manager
Oct 2025 – Present
Paid Ads, Marketing Automation, Analytics, & IT Wizard
Feb 2024 – Oct 2025
Awarded
2024 Hero Of The Year
I was honored to be Awarded 2024 Employee of the Year for my impact across marketing, technology, and guest experience. I brought digital ad management in-house, aligning campaigns with company initiatives and improving performance across key channels. I also revamped core web pages to enhance guest engagement and streamline the booking experience, resulting in stronger conversions. To protect company data in a fully remote environment, I developed comprehensive security policies that strengthened operational safety and compliance.
I further advanced the guest journey by creating a dedicated booking portal that made planning and travel more intuitive for customers. I implemented eCommerce systems tailored to personalized guest interests based on the trips they explored, deepening engagement and increasing purchase potential. Additionally, I developed an attribution system that enabled the marketing team to accurately track guest acquisition sources and measure true ROI on campaigns.
Digital Marketing Manager
Dec 2021 – Jan 2024
I generated over $2.3M in qualified leads through highly targeted ad campaigns, directly contributing to
significant business growth and increased revenue opportunities. I also migrated 30+ users from GSuite to Office 365, streamlining organizational workflows and enhancing collaboration across teams. To further improve daily operations, I developed custom PowerApps tailored to the client’s customer support team, helping boost efficiency and reduce operational friction.
On the technical side, I created API integrations between essential company programs, ensuring seamless data flow, dependable system functionality, and improved cross-platform visibility. I also automated revenue tracking tied to realtor relationships, delivering accurate, timely insights that supported decision-making. In addition, I revamped multiple branded websites with a strong focus on SEO and performance optimization, resulting in higher visibility, stronger engagement, and a more polished digital presence.
Digital Marketing Specialist
Aug 2021 – Dec 2021
I coordinated photography shoots for a variety of client projects, ensuring that each session delivered
high-quality visual content aligned with brand goals and project objectives. In addition to photography direction,
I produced branded video content for a video truck featured at Alexandria’s Scottish Walk, helping enhance event engagement and elevate public visibility. I also captured B-roll footage across multiple client initiatives, contributing to strong, comprehensive visual storytelling used in marketing materials and project showcases.
To support ongoing marketing and sales efforts, I developed project showcases for the company website, effectively highlighting client work and attracting new business opportunities. I managed the company’s social media presence, driving brand awareness and audience engagement through consistent, strategic posting. Beyond creative work, I handled ordering and inventory management of company apparel to maintain consistent brand representation. I also entered and managed qualified leads in Dynamics CRM, ensuring accurate tracking and contributing to smoother sales and marketing workflows.
Digital Marketing Specialist
Nov 2020 – Aug 2021
Web Administrator
Aug 2019 – Nov 2020
Marketing Intern
Jun 2019 – Aug 2019
I led key digital and operational initiatives by producing and editing a wide range of
internal and external company videos, strengthening communication and elevating brand storytelling.
Alongside video work, I managed and developed 7+ branded websites, ensuring a cohesive, high-quality
online presence. I also contributed to high-impact social media campaigns that increased engagement and
broadened brand visibility, while designing user-focused intranet layouts that simplified navigation
and improved access to essential resources.
On the operational side, I built automations that streamlined internal processes and significantly
improved efficiency across multiple teams. I developed custom PowerApps tailored to the workflow needs
of various departments, transforming manual tasks into intuitive, integrated systems that boosted productivity. Additionally, I onboarded 150+ employees to Office 365, guiding the transition and ensuring strong adoption, which enhanced collaboration and communication throughout the organization.
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